The FIVE most effective ways to expose your fashion brand through digital marketing:

By Nathan Yeung

Nathan is the Director of Network Development of Media Network Nexus, a company that specializes in helping brands achieve digital exposure through tailored platforms and strategies. By providing content, technical support, hosting solutions and representing digital influencers, the Media Network Nexus has its finger on the pulse of effective brand activations and accessing platforms, content and influencers with an expansive reach.

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I get asked what the secret is to online success all the time. In a world of mutli-channel, multi-media and trans-media models, companies and brands are overwhelmed by how to gain exposure effectively online. We deal with this concern and help brands refine their approach by providing services that clarify goals, successes and results.

Through our experience we have come up with a few basic tools that can help any brand get on the right track when it comes to brand exposure:

  1. Influencer Partnerships: Partner with a “groups” of influencers. Sounds simple right? By finding the right group of influencers, who already work together, this can provide you with a much higher engagement and exposure then hand-selecting influencers.
  1. The Multi-Channel Approach: This is something we live by at Media Nexus Network. Always choose multi-channel for your brand exposure. Try not to focus just on sponsored content on Instagram, which lately has been the method for a lot of brands. You need to expand your campaign to Facebook, SnapChat, Instagram and Blogs…and whatever else is coming next!
  1. It’s Quality over Quantity: Want an influencer with 40 bazillion followers? Think again. With tremendously high reach, influencers are beginning to lose their authenticity. You should try launching smaller, high-impact campaigns for a real pack in your exposure punch.
  1. Influencer Activation + Ads = Win: Having an influencer in your corner isn’t enough. PLEASE don’t forget to buy ads on your influencer’s websites and/or help them start to have ads on their sites.
  1. Create Something Unique: If you’re buying digital ads, you need something better than the traditional banners. Go big! Ask for site skins, interstitials, or dynamic ads that engage audiences so that you can clear the noise and really drive your brand exposure.

Designer Spotlight | Shay Lowe Jewellery

Passionate designer and entrepreneur Shay Lowe creates accessories that make a statement.

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The designer behind Shay Lowe Jewellery

Her namesake company is a jewellery lifestyle brand focused on luxury, glamour and beauty. Each of the collections produced by Shay Lowe Jewellery is a reflection of the designer’s varied interests like art, culture, travel and society. Her signature pieces are defined by a sense of old world glamour; each accessory’s bold design is balanced with a hint of sparkle.

Bold, alluring, and statement-making, Shay Lowe Jewellery Design’s philosophy is “Be Extraordinary.”  —Shay Lowe

The Toronto-based designer also has a long list of diverse accolades under her belt: from being named one of Chatelaine Magazine‘s “Profit W100 Top Female Entrepreneurs in Canada” to being named among “Toronto’s Most Fashionable 2012” by the Toronto Star. As an avid supporter of the arts, Shay is also a founding member and former Co-Chair of Turnout, The National Ballet of Canada’s young professionals group. She has sat on numerous committees, including Rethink Breast Cancer’s annual Boobyball, The Ontario Science Centre’s LG Innovators’ Ball, Operanation for The Canadian Opera Company, and Artbound. She is currently an outreach alumni member for the Toronto Fashion Incubator.

In her biggest business venture yet, Shay Lowe Jewellery is now available on The Shopping Channel across Canada.

To learn more about Shay Lowe, visit her website: shopshaylowejewellery.myshopify.com

Designer Spotlight | Marisa Minicucci, SØSKEN Studios

Marisa Minicucci
Marisa Minicucci

Marisa Minicucci is a Canadian fashion designer recognized as one of the premier names in fashion.

Hailing from Montreal, she began her career working at Irving Samuel, the prestigious coat and suit manufacturer. Ms. Minicucci went on to found her own highly successful labels – Marisa Minicucci, M Siamo and Minicucci x Marcanio. With more than 30 years of experience in the industry, she is renowned for her strong designs and unwavering commitment to women’s fashion.

“If there is one thing I’ve learned over nearly three decades in the fashion industry, it is that style is in a constant state of transition,” says Marisa Minicucci, SØSKEN Studios Designer.

Ms. Minicucci is working to refine women’s outerwear, offering women a polished collection with the debut of the Fall/Winter collection from her fashion label: SØSKEN Studios. Infused with her signature streamlined designs and modern perspective, this collection’s neat lines and classic colours are the epitome of Scandinavian cool and a true testament to Ms. Minicucci. Søsken appeals to a broad spectrum of women – regardless of age or size.This outerwear line is designed by Ms. Minicucci, under the umbrella of Adorable Outerwear.

Bio and Images courtesy of Marisa Minicucci

#CAFALoves | GOGO Sweaters

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Image via GOGO Sweaters

Worn by women across North America and Japan, GOGO Sweaters are handmade, statement pieces designed by South Godfrey.

Born and raised in Banff, Alberta, South was heavily influenced by the glamour and fashion of skiwear during the 1980’s.  From an early age, she was surrounded by stylish clothing sold by her parents in their high end activewear boutiques. Well-versed in fashion, her mother would scout luxury brands from Saint Moritz, Italy, and the United States.

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Image via GOGO Sweaters

In 1979, South’s mother founded GOGO Sweaters. The brand was originally conceptualized to make whimsical hand knit sweaters for adults. While the designs had a noticeably Canadian vibe, they also tapped into a contemporary fashion aesthetic.

In 2011, South moved to Toronto to pursue her dream of design and entrepreneurship, solidifying the GOGO brand and establishing a showroom.  All GOGO Sweaters are now hand crafted in the GTA. South notes that finding an industry with local manufacturing has been a definite asset to GOGO’s growth.

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Image via GOGO Sweaters

GOGO Sweaters are versatile, feminine, and fun. They are incredibly easy to wear, and definitely not the sweaters your grandmother knit for you.

To learn more about GOGO Sweaters, visit the brand’s website, and follow their social pages below.

Instagram: @gogosweaters

Facebook: GOGO Sweaters

FEATURED IMAGE VIA GOGO SWEATERS

CAFA NEWS ROUNDUP | July 11TH, 2016

Weekly Canadian fashion news from around the web.

Soon You’ll Be Able to Buy Beaufille on Net-a-Porter! | Flare Magazine

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BEAUFILLE F/W ’16 (PHOTOGRAPHY: SARAH BLAIS)

CAFA Winner Beaufille to retail at international online retailer Net-A-Porter:

In yet another Canadian label-makes-it-big story, the art house-minimalist line Beaufille—brainchild of Toronto-based designer sisters Chloé and Parris Gordon—will soon be available on luxury e-tailer Net-a-Porter

Listen, it’s all well and great when a big time celeb steps out wearing a small time designer, but in the end, a freebie loan doesn’t feed mouths—until it does. For Canadian sisters Parris and Chloé Gordon of Beaufille, the momentum has been building for a while now. Last November, Lady Gaga wore a maroon, flare-legged suede suit by the label, and next thing we knew Selena Gomez appeared in one of their LBDs for a Victoria’s Secret video.

Read the article in its entirety here: http://bit.ly/29Ku9zf

Continue reading CAFA NEWS ROUNDUP | July 11TH, 2016

OPEN CALL | The Joe Fresh Centre for Fashion Innovation is Now Accepting Applications

The Joe Fresh Centre for Fashion Innovation is looking for their next group of fashion-inspired businesses until July 28th, 2016, 4 PM EST.

Working closely with Ryerson University‘s Fashion Zone, the Joe Fresh Centre for Fashion Innovation will incubate, develop and support Canada’s fashion-inspired businesses. Participating companies and individuals will hone their business models and skills through structured mentorship with the Joe Fresh and Ryerson teams as well as Canadian business and fashion leaders.

JFC Winners Product

Joe Fresh has maintained a far-reaching commitment to the future of the Canadian fashion industry, including education and support of new business and design talent. The goal of the Joe Fresh Centre for Fashion Innovation is to foster a 360-degree approach to mentorship that will best position young entrepreneurs for real world success. The centre will encompass Canadian startups in all fashion-related fields, including design, production, technology and professional services. Continue reading OPEN CALL | The Joe Fresh Centre for Fashion Innovation is Now Accepting Applications

CAFA NEWS ROUNDUP | JUNE 20, 2016

Weekly Canadian fashion news from around the web.

Meet the Canadian Designer Who Just Took Home the LVMH Special Prize | FASHION Magazine

LONGREADS_VejasVejas is the youngest label ever to be considered for the LVMH. Fellow finalist Facetasm has been in business for almost 10 years and has a flagship in Tokyo; Y/Project is one of the hottest tickets at Paris Fashion Week right now; and Matthew Williams of Alyx is Kanye West’s former creative director and shot with Nick Knight for his fall ’15 lookbook.

Read more here: http://bit.ly/28Jjsdl

Green is the new black: Fashion Takes Action runway show highlights sustainable fashion | CBC News

sustainable-fashionThe Fashion Takes Action show aimed to challenge negative stereotypes around eco-fashion, which often evokes images of hippies or notions of poor quality. The event featured 10 Canadian labels that have embraced ethical practices and included a diversity of designs, from high-end couture ball gowns to recycled cotton dresses. 

Full story here: http://bit.ly/1UDdv5S

FEATURED IMAGE VIA FASHION MAGAZINE

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