Worn by women across North America and Japan, GOGO Sweaters are handmade, statement pieces designed by South Godfrey.
Born and raised in Banff, Alberta, South was heavily influenced by the glamour and fashion of skiwear during the 1980’s. From an early age, she was surrounded by stylish clothing sold by her parents in their high end activewear boutiques. Well-versed in fashion, her mother would scout luxury brands from Saint Moritz, Italy, and the United States.
In 1979, South’s mother founded GOGO Sweaters. The brand was originally conceptualized to make whimsical hand knit sweaters for adults. While the designs had a noticeably Canadian vibe, they also tapped into a contemporary fashion aesthetic.
In 2011, South moved to Toronto to pursue her dream of design and entrepreneurship, solidifying the GOGO brand and establishing a showroom. All GOGO Sweaters are now hand crafted in the GTA. South notes that finding an industry with local manufacturing has been a definite asset to GOGO’s growth.
GOGO Sweaters are versatile, feminine, and fun. They are incredibly easy to wear, and definitely not the sweaters your grandmother knit for you.
To learn more about GOGO Sweaters, visit the brand’s website, and follow their social pages below.
Facebook: GOGO Sweaters
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