All posts by Alexandra T. Serrano

Canadian fashion takes centre stage with FashionCAN presented by Yorkdale Shopping Centre & CAFA

An inaugural two-day event, showcasing and retailing collections from the country’s most notable designers. 

“CAFA is incredibly excited to be involved in this wonderful new event supporting Canadian designers. FashionCAN is where fashion and commerce meet and is part of the growing global fashion movement allowing consumers an opportunity to purchase what they see immediately following their runway shows.”—Vicky Milner, President of CAFA.

 Yorkdale Shopping Centre, Canada’s most successful shopping destination, is pleased to present FashionCAN, a showcase of the latest collections from leading and emerging Canadian designers, on October 16 and 17, 2016. This two-day event of static and runway shows will directly connect Canadian designers to media, buyers and consumers while driving national and international exposure. Yorkdale has engaged the Canadian Arts and Fashion Awards (CAFA) to lend their expertise and relationships with the fashion community and ensure that FashionCAN attracts international and national fashion influencers and buyers.

“There has been a dramatic shift in the fashion industry where consumers are more engaged than ever with designers. We see FashionCAN both as an event that will allow designers to connect with buyers to preview their upcoming collections and make important sales, and also as an event where consumers can celebrate the looks they see fresh off the runway. Yorkdale has been the centre of style for many years and creating a new event and providing a venue that allows our talented design community to focus on the business of fashion benefits the entire industry.”  — Lucia Connor, Yorkdale Shopping Centre’s Marketing Director.

The shows, designed to support Canada’s fashion community, will take place in Yorkdale’s new expansion wing prior to its public opening on Tuesday, October 18th. The events will see several designers present their latest collections in a series of shows that will be held throughout the day on Sunday, October 16th and Monday, October 17th. FashionCAN will culminate with an exclusive pre-opening event for the 20 new boutiques in Yorkdale’s new wing.

Yorkdale Shopping Centre is also providing the participating designers with a unique and exciting opportunity, a FashionCAN Pop-Up Shop that will also debut within the expansion and run from October through December. The FashionCAN Pop-Up will house current clothing and accessories available for purchase as well as Spring/Summer 2017 collections for preorder.

In addition to CAFA, Yorkdale is working with THE COLLECTIONS and Monarch Events Group to manage the behind-the-scenes production and direction of the shows.

Some of the designers confirmed to present collections at FashionCAN include Mikhael Kale, Lucian Matis, Pink Tartan and UNTTLD along with leading emerging designers presented by THE COLLECTIONS, Daniel Christian Tang, Jennifer Torosian and Christopher Paunil. More designers will be announced in due course.

Yorkdale’s expansion will open its doors to the public on Tuesday, October 18 and feature 20 new boutiques.


Designer Spotlight | Shay Lowe Jewellery

Passionate designer and entrepreneur Shay Lowe creates accessories that make a statement.

The designer behind Shay Lowe Jewellery

Her namesake company is a jewellery lifestyle brand focused on luxury, glamour and beauty. Each of the collections produced by Shay Lowe Jewellery is a reflection of the designer’s varied interests like art, culture, travel and society. Her signature pieces are defined by a sense of old world glamour; each accessory’s bold design is balanced with a hint of sparkle.

Bold, alluring, and statement-making, Shay Lowe Jewellery Design’s philosophy is “Be Extraordinary.”  —Shay Lowe

The Toronto-based designer also has a long list of diverse accolades under her belt: from being named one of Chatelaine Magazine‘s “Profit W100 Top Female Entrepreneurs in Canada” to being named among “Toronto’s Most Fashionable 2012” by the Toronto Star. As an avid supporter of the arts, Shay is also a founding member and former Co-Chair of Turnout, The National Ballet of Canada’s young professionals group. She has sat on numerous committees, including Rethink Breast Cancer’s annual Boobyball, The Ontario Science Centre’s LG Innovators’ Ball, Operanation for The Canadian Opera Company, and Artbound. She is currently an outreach alumni member for the Toronto Fashion Incubator.

In her biggest business venture yet, Shay Lowe Jewellery is now available on The Shopping Channel across Canada.

To learn more about Shay Lowe, visit her website:

Designer Spotlight | Marisa Minicucci, SØSKEN Studios

Marisa Minicucci
Marisa Minicucci

Marisa Minicucci is a Canadian fashion designer recognized as one of the premier names in fashion.

Hailing from Montreal, she began her career working at Irving Samuel, the prestigious coat and suit manufacturer. Ms. Minicucci went on to found her own highly successful labels – Marisa Minicucci, M Siamo and Minicucci x Marcanio. With more than 30 years of experience in the industry, she is renowned for her strong designs and unwavering commitment to women’s fashion.

“If there is one thing I’ve learned over nearly three decades in the fashion industry, it is that style is in a constant state of transition,” says Marisa Minicucci, SØSKEN Studios Designer.

Ms. Minicucci is working to refine women’s outerwear, offering women a polished collection with the debut of the Fall/Winter collection from her fashion label: SØSKEN Studios. Infused with her signature streamlined designs and modern perspective, this collection’s neat lines and classic colours are the epitome of Scandinavian cool and a true testament to Ms. Minicucci. Søsken appeals to a broad spectrum of women – regardless of age or size.This outerwear line is designed by Ms. Minicucci, under the umbrella of Adorable Outerwear.

Bio and Images courtesy of Marisa Minicucci


Weekly Canadian fashion news from around the web.

Soon You’ll Be Able to Buy Beaufille on Net-a-Porter! | Flare Magazine


CAFA Winner Beaufille to retail at international online retailer Net-A-Porter:

In yet another Canadian label-makes-it-big story, the art house-minimalist line Beaufille—brainchild of Toronto-based designer sisters Chloé and Parris Gordon—will soon be available on luxury e-tailer Net-a-Porter

Listen, it’s all well and great when a big time celeb steps out wearing a small time designer, but in the end, a freebie loan doesn’t feed mouths—until it does. For Canadian sisters Parris and Chloé Gordon of Beaufille, the momentum has been building for a while now. Last November, Lady Gaga wore a maroon, flare-legged suede suit by the label, and next thing we knew Selena Gomez appeared in one of their LBDs for a Victoria’s Secret video.

Read the article in its entirety here:

Continue reading CAFA NEWS ROUNDUP | July 11TH, 2016

OPEN CALL | The Joe Fresh Centre for Fashion Innovation is Now Accepting Applications

The Joe Fresh Centre for Fashion Innovation is looking for their next group of fashion-inspired businesses until July 28th, 2016, 4 PM EST.

Working closely with Ryerson University‘s Fashion Zone, the Joe Fresh Centre for Fashion Innovation will incubate, develop and support Canada’s fashion-inspired businesses. Participating companies and individuals will hone their business models and skills through structured mentorship with the Joe Fresh and Ryerson teams as well as Canadian business and fashion leaders.

JFC Winners Product

Joe Fresh has maintained a far-reaching commitment to the future of the Canadian fashion industry, including education and support of new business and design talent. The goal of the Joe Fresh Centre for Fashion Innovation is to foster a 360-degree approach to mentorship that will best position young entrepreneurs for real world success. The centre will encompass Canadian startups in all fashion-related fields, including design, production, technology and professional services. Continue reading OPEN CALL | The Joe Fresh Centre for Fashion Innovation is Now Accepting Applications


Weekly Canadian fashion news from around the web.

CAFA 2015 Nominee Malorie Urbanovitch Launches New E-Commerce Website

Edmonton designer, and previous CAFA Nominee, Malorie Urbanovitch has launched a new website featuring an online shop that ships internationally.


Check out the new website here here:

BoF’s editor-at-large Tim Blanks was awarded an Honorary Doctorate from the Academy of Art University | BoF

Image via Business of Fashion

Tim’s Take has been heavily inspired by Tim’s previous work for the Canadian Broadcasting Corporation’s weekly television show Fashion File, which first taught me about fashion in the 1990s, watching him pick apart the creative processes of fashion’s most talented designers and place them into a wider cultural context.

Last week, Tim was awarded an Honorary Doctorate of Humane Letters from the Academy of Art University in California, recognising his extraordinary contribution to our industry. Above all else, Tim’s success is grounded in the deep relationships he has built and maintained over the course of his career.

Visit the Business of Fashion online to read more:

Le Château adapting in competitive world, founder says | Toronto Star



The Canadian retail landscape is constantly changing, and Le Château’s founder says success depends on adapting to meet customers’ wants.

“There is a change in consumers’ habits especially in the new tech age, where people aren’t shopping in the mall. They are removed,” Herschel Segal said in an interview just before speaking to young entrepreneurs at Futurpreneur Canada’s conference on Tuesday.

“They’re not as interested in clothing as they were in 1960s and 1970s, or even the 1980s and 1990s,” he said. “They are spending on other things like travel and food.”

And the clothing business is crowded with so many competitors – including many that are also struggling or closing altogether in recent years such as Laura, Mexx, Danier Leather, Smart Set and Jacob.

Read the full article here:

Emerging Fashion Fridays | Namesake

Image courtesy of Namesake

Rosa Halpern, a Toronto-based designer and artist, founded her brand Namesake in 2016. As an avid leather-jacket wearer and fashion-lover, Rosa set out to create an atelier that focused on the versatility, durability and craftsmanship of the iconic leather jacket.

Namesake offers a range of exquisitely designed, high quality, bespoke leather jackets, available at accessible prices. Quality leather pieces withstand the march of time and the fickleness of ever-changing fashion trends — in fact, leather jackets actually get better with time as they are worn in, stretched to fit, and scarred from adventure.

This “anti-fast fashion” sentiment, as well as the ability to custom design a unique jacket, are the driving concepts behind Namesake. Customers participate in the design process of their jacket as they select their base style from a range of seven, their leather from over 20 options (from exotic embossed croc to sustainably raised US-farm deer), as well as hardware (gold, silver, gunmetal, rose gold, brass, etc.) and details such as belt, collar, lining, even the monogrammed message in the jacket’s tag. In this way, each jacket is reflective of the wearer’s style and individuality.

Image courtesy of Namesake

Every Namesake piece is made by hand by the classically-trained Rosa from her studio in Toronto; guaranteeing quality, attention to detail, and the luxury of a custom-made garment.

Every jacket in the Namesake collection has been assigned a name. Rosa’s idea is to create a dynamic between the style of the jacket and the symbolic power of strong, culturally significant women. Named after two influential women herself—Rosa Parks and Rosa Luxembourg— Rosa has always been intrigued by the symbolic power of a name. By naming each piece after a historically significant woman, she hopes that the wearers will be inspired by the strength, creativity, and unique style of the strong women of yesterday, today, and tomorrow.

Header Image: Rosa Halpern | Shot for SMagazine by Louisa Nicolaou

To learn more about Namesake visit: