All posts by Julia Martineau

#CAFALoves | GOGO Sweaters

South's Bio Pic #1
Image via GOGO Sweaters

Worn by women across North America and Japan, GOGO Sweaters are handmade, statement pieces designed by South Godfrey.

Born and raised in Banff, Alberta, South was heavily influenced by the glamour and fashion of skiwear during the 1980’s.  From an early age, she was surrounded by stylish clothing sold by her parents in their high end activewear boutiques. Well-versed in fashion, her mother would scout luxury brands from Saint Moritz, Italy, and the United States.

Image via GOGO Sweaters

In 1979, South’s mother founded GOGO Sweaters. The brand was originally conceptualized to make whimsical hand knit sweaters for adults. While the designs had a noticeably Canadian vibe, they also tapped into a contemporary fashion aesthetic.

In 2011, South moved to Toronto to pursue her dream of design and entrepreneurship, solidifying the GOGO brand and establishing a showroom.  All GOGO Sweaters are now hand crafted in the GTA. South notes that finding an industry with local manufacturing has been a definite asset to GOGO’s growth.

GOGO_FW16 The Maralyn Cardi
Image via GOGO Sweaters

GOGO Sweaters are versatile, feminine, and fun. They are incredibly easy to wear, and definitely not the sweaters your grandmother knit for you.

To learn more about GOGO Sweaters, visit the brand’s website, and follow their social pages below.

Instagram: @gogosweaters

Facebook: GOGO Sweaters




Weekly Canadian fashion news from around the web.

Meet the Canadian Designer Who Just Took Home the LVMH Special Prize | FASHION Magazine

LONGREADS_VejasVejas is the youngest label ever to be considered for the LVMH. Fellow finalist Facetasm has been in business for almost 10 years and has a flagship in Tokyo; Y/Project is one of the hottest tickets at Paris Fashion Week right now; and Matthew Williams of Alyx is Kanye West’s former creative director and shot with Nick Knight for his fall ’15 lookbook.

Read more here:

Green is the new black: Fashion Takes Action runway show highlights sustainable fashion | CBC News

sustainable-fashionThe Fashion Takes Action show aimed to challenge negative stereotypes around eco-fashion, which often evokes images of hippies or notions of poor quality. The event featured 10 Canadian labels that have embraced ethical practices and included a diversity of designs, from high-end couture ball gowns to recycled cotton dresses. 

Full story here:



Weekly Canadian fashion news from around the web.

Shop Talk: Jenny Bird on her jewellery line making waves worldwide | Post City Magazines

76ced1a7cc9bca4406b59f66d7696a54Toronto’s own Jenny Bird stumbled upon her love of jewellery-making when she was designing her first collection of handbags. Her pieces are edgy, modern and widely popular. Apart from her T.O. headquarters, she has showrooms across the U.S. and in Paris. Locally, Jenny Bird pieces can be found in boutiques such as Joshua David, GotStyle and Zane.

Full article here:

Sophie Grégoire Trudeau Wears Beaufille On The Cover Of Châtelaine | Huffington Post

Screen Shot 2016-06-12 at 6.51.51 PMSophie Grégoire Trudeau has landed yet another cover of Chatelaine magazine, and this time, she’s looking cooler and more edgy than ever. Sophie recently made headlines for “stealing the show” at the Press Gallery Dinner on June 4.  At the annual event, which hosts journalists who cover Parliament, and politicians and government officials, Trudeau cheekily asked his wife what she was wearing, to which she replied, “I’m wearing Canadian. All Canadian.”

Read the article in its entirety here:

UV-blocking fashions from Canadian entrepreneur | The Globe and Mail

challenge-uvcouture00sr5When Heather Tate McCartney discovered her father had been diagnosed with melanoma, she started swimming in T-shirts and wrapping herself in towels to block the harmful rays of the sun. The look wasn’t exactly pretty, let alone effective. So she started her own company, UV Couture, which makes clothes that block UV rays.

Read the full story here:


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PARKSHOWEXPO is an exciting new business to business fashion trade show in Calgary, Alberta. The inaugural show will take place from February 25 – March 1, 2017 and seeks to reinvent the business side of the industry while celebrating Canadian design.

Megan Szanik, Kara Chomistek, and Jessie Li, the co-founders of PARKSHOWEXPO, have been involved in the Canadian fashion industry for their entire adult lives. Through running several boutiques and a thriving art and fashion non-profit organization, the trio has learned how fashion works in Canada and how it doesn’t. From overwhelmed sales reps to designers who leave fashion schools with little formal education in the complexities of running a business, the PARKSHOWEXPO team has experienced what needs to change in order to allow the unique talent in our country to thrive.

PARKSHOWEXPO seeks to redefine what a trade show in Canada can be. It incorporates several consumer-focused events, educational seminars for designers and retailers, and networking parties. On February 25 and 26, the two days preceding the trade show itself, PARKSHOWEXPO will host PARKFORUM, PARKSHOP, PARKSHOW, and TOAST – Winter Garden.

PARKFORUM is a series of seminars and classes run by industry experts and industry-adjacent professionals who will discuss everything from marketing and accounting to new manufacturing techniques. It will run concurrently to PARKSHOP, a Canadian brand pop-up shop that will allow labels to sell current and previous season designs as well as samples to the Alberta market. PARKSHOP will run for the full 5 days of events and will be overseen by Calgary retailer espy experience, allowing the designers to earn back their booth rental fees while they attend to the business of the expo.

PARKSHOW is an annual art and fashion show that will welcome 1500 attendees, showcasing the current season’s fashions to the general public. With art and decor designed by Alberta’s top artists and event planners, it previews the atmosphere of the trade show itself.

Continue reading #CAFALoves | PARKSHOWEXPO

Insta-Meet | The #CAFA2016 Sephora Fresh Face of the Year Award Nominees

Get acquainted with the style, aesthetic and personality of our #CAFA2016 Nominees through their Instagram feeds. Who is your favourite in this category? 

The Sephora Fresh Face of the Year Award will be presented to an emerging Canadian model who the industry recognizes as one of Canada’s newest and brightest Fresh Faces.

Continue reading Insta-Meet | The #CAFA2016 Sephora Fresh Face of the Year Award Nominees

Learn about #CAFA2016 Fashion Impact Award Nominee Browns Shoes

The Fashion Impact Award will be presented to a Canadian designer or brand that has made a significant social or philanthropic impact in the Canadian and/or international community. Browns Shoes Inc. is one of the outstanding nominees selected for this #CAFA2016 accolade.

Photo via Browns Shoes

At the age of one, Morton Brownstein’s mother bought him a brick; an unusual gift for a child to be sure. The brick was one of six, selected to represent each of her children, and donated on their behalf toward the building of the Jewish General Hospital, which opened in 1934. This single brick became a part of not just the foundation of the hospital but a symbol of giving for many, many years to come at the hands of the Brownstein family. Morton Brownstein, late Chairman of Browns Shoes, made this ethos of giving back a central part of the company’s values. The Browns Team has carried on his incredible legacy. Over the years, Browns’ mission has been to donate 10% of its pretax profits to charity. From fashion shows through to its Browns reusable bag program – hundreds of thousands of dollars have been raised.

This year, as Browns’  marks its 75th anniversary, there is a tremendous desire for overall improvement. Two strategies have been put in place. The first is a limited edition Browns shopping bag, produced by the organization, with all proceeds going to children’s hospitals across Canada. The second, is the company’s participation in the annual Ride to Conquer Cancer. In 2014, led by Morton’s son, President Michael Brownstein, Browns formed a team to participate in the ride. Together, they raised over $100,000. Once again, they formed a team of cyclists for the Ride to Conquer Cancer and proceeded to fundraise with fervour. Continue reading Learn about #CAFA2016 Fashion Impact Award Nominee Browns Shoes

Learn about The Obakki Foundation, #CAFA2016 Fashion Impact Award Nominee

The Fashion Impact Award will be presented to a Canadian designer or brand that has made a significant social or philanthropic impact in the Canadian and/or international community. The Obakki Foundation is one of the outstanding nominees selected for this #CAFA2016 accolade.


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Photo via The Obakki Foundation

Founded in 2009 by Treana Peake, The Obakki Foundation reflects her lifelong commitment to humanitarian work in developing areas of the world. With over 750 million people worldwide lacking access to clean water, The Obakki Foundation focuses on bringing a reliable and safe water source to those areas most in need, particularly South Sudan, Africa. Since the launch of The Obakki Foundation, 100% of all public donations go directly towards projects in the field with all administrative costs absorbed by the Obakki clothing line. Continue reading Learn about The Obakki Foundation, #CAFA2016 Fashion Impact Award Nominee