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The FIVE most effective ways to expose your fashion brand through digital marketing:

By Nathan Yeung

Nathan is the Director of Network Development of Media Network Nexus, a company that specializes in helping brands achieve digital exposure through tailored platforms and strategies. By providing content, technical support, hosting solutions and representing digital influencers, the Media Network Nexus has its finger on the pulse of effective brand activations and accessing platforms, content and influencers with an expansive reach.

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I get asked what the secret is to online success all the time. In a world of mutli-channel, multi-media and trans-media models, companies and brands are overwhelmed by how to gain exposure effectively online. We deal with this concern and help brands refine their approach by providing services that clarify goals, successes and results.

Through our experience we have come up with a few basic tools that can help any brand get on the right track when it comes to brand exposure:

  1. Influencer Partnerships: Partner with a “groups” of influencers. Sounds simple right? By finding the right group of influencers, who already work together, this can provide you with a much higher engagement and exposure then hand-selecting influencers.
  1. The Multi-Channel Approach: This is something we live by at Media Nexus Network. Always choose multi-channel for your brand exposure. Try not to focus just on sponsored content on Instagram, which lately has been the method for a lot of brands. You need to expand your campaign to Facebook, SnapChat, Instagram and Blogs…and whatever else is coming next!
  1. It’s Quality over Quantity: Want an influencer with 40 bazillion followers? Think again. With tremendously high reach, influencers are beginning to lose their authenticity. You should try launching smaller, high-impact campaigns for a real pack in your exposure punch.
  1. Influencer Activation + Ads = Win: Having an influencer in your corner isn’t enough. PLEASE don’t forget to buy ads on your influencer’s websites and/or help them start to have ads on their sites.
  1. Create Something Unique: If you’re buying digital ads, you need something better than the traditional banners. Go big! Ask for site skins, interstitials, or dynamic ads that engage audiences so that you can clear the noise and really drive your brand exposure.

CAFA News Roundup | November 30th, 2015

Weekly Canadian fashion news from around the web.

Toronto Life names our Annual Gala the Best Bash of 2015

Last week, Toronto Life named our #CAFA2015 gala ‘Best Bash’ of the year:

In 2015, CAFA went big. Every major name in Canadian fashion showed up, plus some heavy hitters from N.Y.C. The place was packed, the fashion statements were loud, and the party raged all night long.:

Full article here: http://bit.ly/1InqUWu

Canadian tuques turn heads south of the border

 

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Image by J.P. MOCZULSKI For The Globe and Mail

Hats off to Lyndsay Borschke.Her city-inspired tuques have been turning heads since their debut at the Toronto International Film Festival in 2013, where celebrities including model Cara Delevingne and Clifford Smith, a.k.a. Method Man, wore them on the red carpet.

The following year, when actress Lena Dunham appeared on CTV’s eTalk wearing a tuque with the word Toronto in bold letters, the $38 hats really took off.

“I went from being a one-woman e-commerce show to an incorporated business with three full-time employees, two part timers, a growing wholesale business and a small brick-and-mortar flagship in Toronto, and all before my two-year anniversary,” says the 35-year-old designer who helms the clothing business Tuck Shop Trading Co.

For the full story visit : http://bit.ly/1TgViZ7

Sophie Trudeau Continues to Push Canadian Fashion Agenda Forward

Queen's equerry Wing Cmdr. Sam Fletcher, right, shakes hands with Ella-Grace Trudeau as he greets Canadian Prime Minister Justin Trudeau, left, his wife Sophie Gregoire-Trudeau, and son Hadrien in London on Wednesday, Nov. 25, 2015. THE CANADIAN PRESS/Adrian Wyld
Queen’s equerry Wing Cmdr. Sam Fletcher, right, shakes hands with Ella-Grace Trudeau as he greets Canadian Prime Minister Justin Trudeau, left, his wife Sophie Gregoire-Trudeau, and son Hadrien in London on Wednesday, Nov. 25, 2015. THE CANADIAN PRESS/Adrian Wyld

The wife of Prime Minister Justin Trudeauaccompanied her husband and two of their children to London for a six-day European tour on Wednesday. Their first stop? Buckingham Palace to meet Queen Elizabeth II.

For the occasion, Sophie donned a camel coat from Canadian brand Sentaler (which is already proving to be a favourite label), which featured a belted waist and ribbed detailing on the sleeves. According to her stylist, Jessica Mulroney, the Canadian style icon wore an Erdem dress and Gianvito Rossi shoes, both from The Room at Hudson’s Bay Company, under the coat. A Birks diamond maple leaf, pinned onto her coat, finished off the look.

Visit The Huffington Post for the full story: http://huff.to/1PZvv7E